The word 'Amar' means 'to love' in Spanish and that verb is really the inspiration behind the name and mission of Amara. We craft exceptional products that you will love and cherish for many years, whilst supporting the work of the skilled weavers and leather artisans we partner with through fair pay and consistent, fulfilling work. 

Amara was founded in 2017 by Becky, a Brit living in the beautiful country of Guatemala. We began with a passion for social business and design and a chance encounter with a talented artisan, who is now at the heart of our production.

The brand has grown and evolved over the past 7 years, drawing leather-lovers from all over the world closer to beauty and artistry through thoughtfully designed, exquisitely crafted products that stand the test of time. 

Combining an elegant European aesthetic with the rich artistry of Guatemala and the Maya people, Amara offers something quite unique.

Our dream is to see artisan communities in Guatemala prosper by providing consistent orders and business support to the artisan entrepreneurs we partner with, so they can create more and better jobs, lead their teams well and see their businesses, families and communities thrive.

Thank you for being part of our collective story.